A cult decorative masking tape, made of Japanese 'washi' paper, with an acrylic-based low-tack adhesive, available in various widths and hundreds of designs. Washi paper is very thin and flexible, while remaining quite strong, which means a small amount of adhesive can hold it well. The flexibility means it can cling closely to the shape of whatever you apply it to, so it stays put for as long as you want it to, but can still be removed easily later. It's incredibly versatile stuff with almost unlimited uses - we'll come to some of those soon, but first...
How did it come to be?
Kamoi Kakoshi was a manufacturer of industrial tape, including top-quality masking tapes. In 2006, three women with backgrounds in art and design asked if they could visit the factory, because they were using the tape for crafting purposes, colouring and patterning the versatile tape, and using it in ways the manufacturer had never even thought of.
The company agreed, and were fascinated by a book the women brought with them, showing all their uses for the tape. They said that Kamoi Kakoshi should make the same tape in a range of colours, to make crafting with it easier. For a company that only made plain tape for professional use, it was a completely new idea, but they saw the potential in the book of designs, and started work. A completely new type of product was born - high-quality repositionable masking tape for decorative and crafting purposes - mt masking tape.
"It was filled with fantastically designed features, transforming our concept that masking tape is a typical product only for an industrial use."
The newly-created mt brand moved on from plain colours to include a wide variety of patterns and designs from around the world. Now mt tape is becoming hugely popular in the crafting world, and is made in over 100 different colours and designs
What's special about it?
Beyond the incredible array of designs, mt tape can be torn easily by hand, or cut neatly with knife or scissors, written on, layered, and is easily removed and reused. As an added bonus, it's food-safe due to its non-toxic materials, making it safe for children to use, and it's even heat and water resistant.
What do you do with it?
A highly versatile product, mt tape can be used to decorate, embellish, and personalise everything from notebooks to entire rooms! Be warned, it is quite addictive once you start.
Here are a few suggestions to get you started:
Decorate candles, jars, and vases, turning an old jar or can into an elegant vase - or a pen pot for some of the pens you've bought from your favourite pen shop!
Customise your phone, laptop and accessories - cover them in various patterns, all in one, or just add a few stripes of colour.
Add some pattern to the edge of your computer's screen - it's got to look better than the manufacturer's logo and model number!
Cover up the logos and megapixel numbers on your expensive camera gear, making it look cheap and less tempting to steal.
Decorate tables, chairs, wardrobes - your old furniture will soon look new again!
Use it to hold coiled-up cables together, so they stay neat and tidy - and tape cables to the bottom or back of your desk so they aren't hanging in the way.
Make gifts, and package them in personalised paper.
Add a grip to your favourite pen.
Tape over TV shows you don't like. Literally.
Throw an mt party with invitations, place names, cutlery, and cake decorations.
Label your lunchbox!
Trying to work on something in a dark corner - fixing a car, or doing DIY? Stick a torch in place so you can see what you're doing.
Jazz up your nails with an mt manicure or pedicure.
Mark out a hopscotch grid on an indoor floor. No, really. We've tried it, and it works!
Cover up brand logos on all your food, so you can pretend you're making a BBC cookery show every evening.
Make dull things bright and colourful. Or, if you're a dull person, make bright and colourful things dull.
Tape food packets closed to keep them better sealed. They'll still be easy to peel open again for use.
Build a race course on the floor, or create a picture on the wall in the play room.
Make rough or uncomfortable handles more pleasant to hold.
There are loads more projects to try, and we've posted some of our attempts below. For more ideas, try these sites:
This competition is now closed. The winners were: Lisa B, Claudia F, Rachel H, Francina H, Katie D and Jo G. You can read their winning entries in the comments below.
To celebrate the launch of mt tape, we have some fantastic prizes to give away! Each prize will include:
'How to Have Fun with mt Masking Tape' book, with 3 rolls of mt tape - an exclusive set that isn't normally available to buy!
An mt suite set - five rolls of tape in different widths, in complementary colours and patterns.
An mt tape cutter for neatly cutting standard-sized rolls of mt tape.
To win one of these sets, all you have to do is tell us what you would do with mt tape. We've shown you some of our ideas, but what would you do? You can post your answer below, or tell us on Facebook or Twitter. We'll select our favourite entries and notify the winners on 1st October before updating this post.